Want a logo that is creative and stands out without using clear pictures?
Abstract logos may be what your brand requires. The shapes, colours and forms used in these logos communicate the personality of your brand in a creative form.
Individuals prefer to use abstract logo design since they will have the liberty to design something unique. Instead of an object or letters, abstract logos convey a tale in design, which makes your brand forgettable and up to the current times.
This tutorial will give you an idea about what abstract logos are, why they are effective, the best abstract logos of all time, and how to create an abstract logo in five steps.
Table of Contents
- What Is an Abstract Logo?
- Why Brands Use Abstract Logos
- Key Features of Great Abstract Logos
- How to Make an Abstract Logo Step by Step
- Best Tools for Abstract Logo Design
- Inspiring Abstract Logo Examples
- Conclusion
What Is an Abstract Logo?
An abstract logo is referred to as design, shape, colour, form, rather than definite images or characters to depict an organisation. It may be simple or rather complicated, yet its sole purpose is to convey the values or emotions of the brand in a distinct manner.
In contrast to logos depicting some objects in the real environment, logo abstract designs employ artistic characters without a direct message, but they leave a vivid impression. These logos are versatile, contemporary and are adaptive in most industries.
The vague sign logo design style can make the brand's unique identity. It is artistic and original to have an identity which can be explained. Due to this fact, abstract logos are able to arouse interest and emotional attachment in customers.
Why Brands Use Abstract Logos
Unique and Memorable
Brands apply an abstract logo as it forms a unique appearance. Abstract shapes and colours may be easier to memorise than literal ones.
A good abstract logo design will give your brand an innovative edge to make it stand out among other brands. It creates a visual identity, which is distinctive and classic.
Flexible and Versatile
Abstract logos are flexible at any size and on almost any platform, ranging from business cards to the web to billboards. They look clear and appealing even in places where they have no necessary detail.
The advantage of this adaptability causes abstract logos to be frequently used by companies seeking to achieve a fresh-looking, lasting impression.
Communicating Through Design
Abstract logos enable brands to convey complicated thoughts in a simpler way. Shapes and colours are unique because they can be used to promote things like innovation, energy, or even trust without any words or pictures.
It causes abstract logos to be effective in narrative.
Key Features of Great Abstract Logos
Simple but Powerful Shapes
Simple geometric or organic shapes that attract the eye are also some of the components of great abstract logos. These structures are strategically placed so as to come up with balance and meaning.
The design should not be cluttered, and the logo must be recognisable and memorable.
Bold and Thoughtful Colors
The use of colours in an abstract logo is not casual; it is selected in accordance with the character of the brand. Electric colours of enthusiasm, muffled tones may be relaxed and business-like.
The choice of colour influences the attitudes of customers to your brand; therefore, select a palette that identifies your message.
Clean and Balanced Design
Although abstract logos are conciliable and imaginative, balance and comprehensibility are the finest. They do not confuse, and this is why the design is thoroughly visible and has greatly improved.
An effective abstract logo appears to be good for all backgrounds and media.
How to Make an Abstract Logo Step by Step
Understand Your Brand’s Personality: Prior to design, you should consider what thoughts or emotions your brand needs to convey. This will be your direction on shapes and colour.
Choose Your Shapes and Forms: Choose easy shapes which can reflect your brand values. The geometric shapes have stability and order, whilst the organic shapes are natural and flexible.
Select Colors Carefully: Select colours that suit your company. Select fewer key colours and have in mind their psychological impact on the viewers.
Combine and Refine Your Design: Organise your shapes and colours so that they form a balanced and attractive logo. Minimise the design when you can and make it meaningful.
Test Your Logo: See how your logo appears under various sizes and backgrounds. Don't be sure to leave it legible and identifiable.
Best Tools for Abstract Logo Design
1. Zoviz, Smart Logo Maker with AI Support
Zoviz is an AI logo Generator that will enable you to create unique, professional abstract logos in minutes. With your brand name and style choice, Zoviz will present several versions of logos with surprising shapes and current colour patterns to best fit your brand. It has font, colours, and layout customisation, which enables you to refine your design. In addition to logos, Zoviz offers full branding packages that harmonise with social media graphics and business cards as well. High-resolution downloads of the types SVG and PNG are also available for you to use on all digital and print applications.
2. Canva, Drag and Drop Design Made Simple
Canva is an online design tool that enables one to create a lot of abstract logo designs and has completions that suit all levels of experience. Its drag-and-drop feature enables you to mix shapes, colours, and fonts easily and get logos that fit your brand profile. It is simple to stack items, use transparency and apply various styles. Canva also uses real-time sharing, which makes it suitable to use in teams. There are both free and paid plans, and the paid one opens access to additional templates and fonts and exports them in digital and print formats.
3. Adobe Express, Powerful Tools for Custom Logos
Adobe Express has more features to create custom abstract logos like a professional. It gives access to Adobe Fonts, an extensive collection of stock images, and potent editing tools, including layering, gradient, and masking. The user can begin with a blank and customize elegant templates as per the brand identity. It is a cloud-based platform that provides flawless work between devices and collaboration with teammates. You have the choice of exporting in several file formats that can be used in a web environment or printing, which helps you to keep quality and flexibility in your branding materials.
Inspiring Abstract Logo Examples
Nike
The famous abstract logo of Nike, called the swoosh, depicts movement and speed without letters or images. Its curved and simple shape generates dynamism and progressiveness. This logo confirms that an abstract logo design may be very powerful and memorable.
Pepsi
The circular abstract logo in Pepsi consists of red, white and blue waves to convey the impression of energy and invigoration. The moving forms have a vibrant international vibe. This logo illustrates the potential of abstract logos to convey brand recognition in the form of brand values without attempting to be literal.
BP
The abstract green and yellow sunburst logo of BP refers to energy and environmental care. The outreach forms are an indication of development and permanence. It is an ideal illustration of an abstract logo design talking big in simple terms.
Conclusion
Abstract logo is an artistic yet versatile method of expressing your brand. You can use it when you want something modern and unforgettable that is not like a typical logo.
Coming up with an abstract logo is as simple as you plan to do it yourself, with the help of tools such as Zoviz, Canva, or Adobe Express, or if you want to make a logo with effective Abstract logo services.
Determine the correct shapes, boldness, colour, and balance to create a strong abstract logo design that relates to your audience.
