What is a Business Tagline? How to Write Taglines for Business

Which ingredient makes a brand distinctive and memorable? It’s all in the tagline. Just consider McDonald’s “I’m Lovin’ It. ”

A business tagline is an advertising slogan that briefly communicates the nature of a particular brand or business organization. It assists in establishing brand awareness and distinguishing the firm from its rivals in the marketplace.

The use of taglines is crucial when it comes to making your brand easily recognizable and unique. These short taglines provide customers with a glimpse of what your brand represents. It is concise, typically containing only 2-4 words, and shares the spirit of the business, evokes feelings, and makes the brand memorable. 

In this article, you will learn why a tagline is useful, how you can create one in three easy steps, and 20 examples to learn from. You will also learn several useful online tagline creators to make the task less challenging.

Table of contents:

1. Introduction
2. Difference between Slogan and tagline
3. Benefits of Creating a Business Tagline
4. The Psychology Behind Taglines
5. The 3-Step Plan for Creating A Business Tagline
6. 20 Examples of Business Taglines And Why They Work
7. Business Tagline Generators
8. Conclusion

Difference: Tagline Vs. Slogan

Slogans or taglines can have many uses, though they are used differently in marketing and branding. They are both important for brand building and effective marketing communications initiatives but have different functions when it comes to delivering brand messages to a target audience.

Comparison

Benefits of Creating a Business Tagline or Slogan

The tagline or slogan is not merely branding; it is as important an investment as your company's future and overall revenue.

1. Stand out in the crowded market.

Competition is assured in any field of business. A good tagline for your business makes your brand unique and enables the customers to remember your business when in need of any product or service that your business offers. This makes your brand familiar and distinct from those of other companies, helping make a lasting impression on the consumer.

2. Strengthens Brand Reputation

Loyalty comes from trust. A good tagline establishes a bond and makes your customers feel that they are already familiar with your brand. This can result in customer loyalty because people like to remain loyal to brands they form an affinity with. Having a good tagline helps improve the reputation because it constantly reminds people of what your brand stands for or guarantees.

3. Communicates Your Unique Selling Proposition (USP)

Your USP is what sets you apart from your competitors. A tagline delivers this message briefly and specifically: this is our proposition, and it should guide your purchasing decision because of this and this. With such summaries of the company’s unique selling proposition as a tagline, it becomes easier to place the brand in the market and appeal to the target audience.

4. Supports Brands Longevity

A good slogan may last for ages, but it would be a permanent part of your company image and brand. It still can be adapted over the years to fit your brand while at the same time preserving the key idea. This longevity assists in developing a trusted and recognizable brand image that customers witness.

5. Drives Customer Engagement

It has been found that a good tagline can evoke curiosity and interest, hence making the customers engage with the product. It can lead consumers to familiarize themselves with your products, services, and company or make a purchase. Loyal customers are also more likely to be repeat buyers and to advocate on behalf of your company or brand.

The Psychology Behind Taglines

Taglines are effective in that they take advantage of our brain's processing and storage of information. The mere-exposure effect was reported by psychologist Robert Zajonc; it demonstrates that, with repeated exposure to a stimulus, we tend to prefer that stimulus more, even subconsciously. This is the reason why Just Do It is less irritating and more reassuring than annoying after the thousandth time seeing it.

However, familiarity is not enough. Good taglines also use cognitive fluency which is the ease with which our brain processes information. Rhythmic phrases are easier to decode using less mental input and are thus more memorable and credible. The three-word imperative created by Nike or the rhymed slide used by McDonalds easily enters into the long-term memory.

The strongest taglines have a layer of emotion as they are primed and activate associative networks. Sports brands do not simply sell shoes; their taglines put into play ideas such as determination, achievement, and identity. With every exposure, these neural pathways become stronger, forming automatic positive associations that affect the decision to purchase before the processes of rational thought take effect.

The 3-Step Plan for Creating a Business Tagline

Creating a great business tagline involves three simple steps:

1. Define Your Future Vision

What do you think the future of your business will be like in the next five to ten years? What change do you want to bring to your customers? Your vision will help guide the direction of a tagline that is in tune with your business objectives.

2. Generate Creative Ideas

Conduct a meeting where all participants can contribute their ideas. Create a set of words and phrases that accurately describe your products and services. Do not spend too much effort trying to refine the ideas, but rather concentrate on the correct emotion or message to portray.

3.Refine and Select the Best Option

Revisit the prior ideas and attempt to vocalize them. One can get to know how others are likely to respond to something by asking them how they feel about it. Choose a memorable, concise slogan that captures the essence of your brand’s unique selling point and is appropriate for use in all forms of media.

Business Taglines: 20 Examples & Why They Work

1. Uber: “Move the way you want”

The online carpooling service and the largest ride-sharing company in the world, worth over $63 billion, has been experiencing different issues lately, mainly related to its attitude towards drivers and workers. This is due to the fact that its image has been changing over time and has recently changed its brand’s catchphrase. Before, the popular tagline used to be “The private driver of everyone,” the new one is much more humble and friendly – “Move the way you want. ”

2. KFC: “Finger-lickin' Good:

When it comes to slogans, I bet you never thought that this one was the result of an informal creation by a restaurant manager in the 50s. KFC was a fast-growing restaurant franchise at that time, and the company’s founder, Colonel Sanders, was featured in commercials, seated comfortably eating a plate of fried chicken. When one ad was aired, they received a phone call from one of the viewers who exclaimed, “Mr. Sanders is licking his fingers!” So, one of the franchise workers from Arizona responded by saying, “Well, it’s Finger-lickin’ good. ”

3. Redbull: “Gives you wings.”

What does a surge of energy feel like? That in a nutshell is the kind of experience an energy drink company needs to advertise, something that Red Bull did well. This slogan embodies the freeing sensation of the product and has fueled many fun and spirited commercials. Consequently, this slogan accompanied with their distinct approach to animations will be easily memorized and will leave an indelible impression.

4. Levi’s: “Quality never goes out of style”

Levi’s nailed it with their straightforward and smart slogan. It clearly communicates a key promise: no matter how fashion trends evolve, Levi’s always prioritizes quality. Notice how the word “quality” stands out in the slogan. It’s the first thing you read and the last thing you remember. This focus on quality reflects the same attention to detail that Levi’s puts into their products.

5. Toyota: “Let's go places”

In 2012, Toyota introduced a new slogan that reflects the brand's growth and evolution. The slogan highlights Toyota's dedication to innovation, improving lives, and connecting with customers in fresh, meaningful ways.

6. Netflix: “See what’s next”

Netflix’s slogan perfectly captures the thrill of its streaming experience. It’s straightforward yet effectively highlights the company’s mission and what viewers desire. With Netflix, you're always eager to see what’s coming up next, whether it’s another episode or a new film. At the same time, the slogan encourages you to discover the latest and greatest content Netflix has in store.

7. IMAX: “Think Big”

IMAX transformed how we watch movies by providing a groundbreaking viewing experience. Their slogan reflects this innovative approach. It suggests thinking big, which aligns with their goal of pushing boundaries and offering new experiences. Plus, it cleverly connects to the idea of watching movies on a “big” screen, making it easy for customers to understand and remember.

8. Samsung: “Do what you can’t.” 

Samsung has come up with a tagline that is simple yet communicates what it has to offer without compromising on the personal touch aspect.

Smartphones are versatile tools used for various tasks, such as capturing moments and managing time. However, rather than just listing all of these functions, which may be quite numerous, Samsung took a more creative approach. With their slogan, they deliberately emphasize the value that the product provides to its users, not burdening their brains with unnecessary information.

9. Disneyland: “The happiest place on earth”

Another slogan that is still in use to this day is the famous ‘Happiest place on earth,’ which Disneyland has used since the days when it was located only in Anaheim. Unfortunately, the exact author of this slogan has not been identified, but its continued existence speaks volumes.

Disney has also utilized powerful short-term mottos, for instance, “I’m going to Disneyland,” popularized in the 1980s where sportsmen and celebrities announced that they were going to Disneyland. Also, “Where Dreams Come True,” which was created in 2006 in celebration of the park’s golden anniversary, not only helped Disney’s worldwide parks but also updated its branding graphics.

10. FedEx: “When it absolutely, positively has to be there overnight.”

FedEx underlines its focus on speedy and reliable delivery through the slogan “When it absolutely, positively has to be there overnight. ”This claim points to FedEx’s ability to deal with time-sensitive shipments and ensure that these will arrive at the recipient’s address in the morning of the following day. This perfectly continues the message of the previous ads and strengthens the image of FedEx as a reliable courier service that guarantees the fast delivery of shipments.

11. Purina: “Your pet, our passion.”

The slogan of Purina includes value statement that are solid referencing care of pets and the planet. They center their products on safety and nutritional value, which is what your pet requires to stay healthy and cheerful. Purina is also caring for the environment and its endeavors make the world better for pets in the present as well as in the future.

12. L’Oréal: “Because you’re worth it.”

This catchy slogan has evolved into one of those that have become legendary mottos for the females of the world and continues to empower women of all ages and races. As an extension of L’Oréal’s self-empowerment campaign, ‘Because You’re Worth It’ seeks to uphold the worth of women across the globe.

13. Puma: “We are forever faster.”

To further underscore this, the shoe-making giant Puma’s organizational mission statement is “Forever Fast”. It is our goal to develop superior technologies and innovative products for athletes to maintain an edge in competition without compromising on the “Forever Fast” brand promise.

14. Microsoft: “Be what’s next.”

The phrase “Be what’s next” adopted by Microsoft sums up the company's progressive and forward-looking approach. This statement challenges individuals and organizations to adopt new technologies and possibilities that are in line with Microsoft’s vision of being technological leaders and charting the future. At the core of the slogan is Microsoft’s desire to be among the pioneers of technology innovation and call on others to do the same.

15. Amazon: “Work hard. Have fun. Make history.”

Its slogan reveals the essence of what Amazon is all about. It means that employees should work hard, have fun at their workplace, and strive for huge, sustainable wins. The slogan is an indication of the fact that Amazon wants to be innovative and make as much impact as possible in the market.

16. Philips: “Innovation and you.”

Philips focuses on their values of innovating new and useful products for the people. They prove that Philips is committed to designing and delivering innovations that make peoples’ everyday lives better, ensuring that Philips satisfies the needs of their customers with their products.

17. Spotify: “Music for every mood.”

The slogan that can be attributed to Spotify is a tagline that reflects Spotify’s claim to deliver music across moods or occasions. Regardless of how you feel – energetic, calm, sad, or stuck – Spotify wants you to have at least one track or playlist that resonates with your current state. This slogan raises their concerns about customization and making sure that their user can get the right kind of music that would suit any incident and mood.

18. Hershey’s: “Pure happiness"

Hershey’s has adopted the slogan “Pure happiness” to express the pleasure that is associated with taking a Hershey’s chocolate. It speaks of the high quality of the ingredients used and can also be translated into every bite as a taste of happiness. It solidifies Hershey’s promise not only to provide their consumers with delicious chocolates but also a taste of happiness.

19. Walmart: “Save money. Live better.”

Walmart, the largest retail outlet in the world, decided the change its long-standing slogan, “Always low prices,” in 2007 In the new slogan, the low prices are presented in a more positive way. This shift thus changes the focus from just detailed features to favoring the benefits to the customer in their choice of product.

20. American Express: “Don’t live life without it.”

The new slogan of Amex reflects a much more vigorous and youthful outlook that is targeted at a younger generation. It is a twist of their traditional slogan, “Don’t leave home without it. ”This new slogan is more of an improvement than the old Amex slogan, which reflects the demands of the modern market.

Business Tagline Generators

Thinking of the perfect tagline? There are websites that provide tagline generators, which can be helpful since they provide an instant pool of ideas. Most of the tools mentioned in this list are either free or affordable, which is good news for companies of all sizes.

1. Shopify Slogan Maker: Ideal for generating diverse and engaging tagline options.
2.  Oberlo Slogan Generator: Provides creative suggestions tailored to your business’s needs.
3. Getsocio: Offers a range of taglines with a user-friendly interface.
4. The Slogan Generator.org: A versatile tool for brainstorming impactful phrases.
5. Procato: Delivers catchy and memorable tagline ideas.
6. Slogans.xyz: Generates unique and relevant taglines based on your input.

Bonus Tool: Zen Business Tagline Generator: A versatile option for crafting creative and brand-focused taglines.

Conclusion

It is crucial to note that companies require an excellent business tagline for brand development. These include McDonald's ‘I’m Lovin’ It,’ which exemplifies the fact that an outstanding slogan defines the essence of a brand and makes it easily memorable.

This suggests that both taglines and slogans have their uses. Taglines are longer and more permanent than slogans, although slogans may be used in a single campaign. A good tagline assists your business in various ways; it sets your business apart, establishes credibility, and shows customer what sets you apart. To create one, one should identify the vision of your brand then come up with ideas and then choose the best phrase to use.

Search for tagline generators on the Internet can also be helpful in initiating ideas and saving time. It is crucial to create a robust tagline that can take your brand to the next level and help you stand out. In conclusion, the article offers a step-by-step guide on how to create and adopt powerful taglines that strengthen the brand image and marketing appeal.