Ready to boost engagement? Get your first email drip campaign right with no cost at all! An email drip campaign is a perfect method of staying connected with subscribers, managing leads, and working on the development of business relationships. But you don’t need a costly software purchase to get started on creating one of these. By using free tools, one is able to design and program different e-mail campaigns that deliver effective communication, making them an essential part of the promotion in marketing strategies.
Here is a step-by-step guide on how you can launch your first email automation campaign using basic tools. No matter if you are an owner of a small business or a newcomer, you will find out the ways to promote a business campaign free of charge.
Table of contents
- Why Email Campaigns Are Powerful
- How Marketing Tools Can Be Costly
- Step-by-Step Guide to Starting Your Email Drip Campaign
- Types of Email Drip Campaigns
- Conclusion
Why Email Campaigns Are Powerful
Email campaigns allow you to keep up communication with your customers. They are useful for promoting relationships, letting your clients know about a new product, the offer, or any kind of sales promotion. Just like newsletters, there is a possibility of targeting a specific segment of subscribers, such as the new ones or the previously engaged customers.
How Marketing Tools Can Be Costly
Email marketing is extremely effective; however, the software that have to be used to carry it out may well be costly. Almost every feature, including automatic sending, the creation of emails, and analyzing how well they work, have monthly fees. This is always a problem with small business or even individuals who try their best to work in a tight budget.
Step-by-Step Guide to Starting Your Email Drip Campaign
What is a Drip Campaign?
Drip marketing is the process of regularly emailing people automatically a number of times over a specific period of time. It also assists in making sure you communicate with your audience, pass crucial information and urge them into a call to action, whether buying a product or subscribing for a particular service. This kind of campaign is very effective in relationship marketing and ensures that your brand is top of the customer’s mind.
Free tools can be adopted to create and implement the email drip campaign. Here’s how to do it step by step:
Step 1: Collecting Email Addresses
Free Tool: Google FormsGoogle Forms is an effective way to get the audience’s email addresses. You can just ask them to fill a basic form which may include their name and email address.
How to Collect Emails from Your Audience
- On the Google home page, go to Google Forms and click ‘Blank Form’.
- Provide a field for names and e-mail addresses.
- Add your personal welcome note and a message of appreciation at the end of your form.
- Use the link of your form on your website, social media, or in any event you conduct.
- Be sure to explain to people why they should put their personal information to sign up, for instance, to receive promotions or news.
Step 2: Sending Automated Emails
Free Tool: MailerLite
MailerLite is an email marketing tool which allows user to schedule and automate email. For example, if a person subscribes to a newsletter, then you can directly send an email stating, ‘welcome’ within minutes then another mail after 3 days.
How to Set Up Emails to Send Automatically
- Start your free trial on MailerLite today by creating an account.
- Set up your email marketing and decide what emails you wish to send.
- Determine if each email should go out on a specific day, depending on the information you want to pass on to your audience.
- Choose your audience members based on what they are interested in or when they joined.
- Before sending emails, people should review their messages to make sure they like how they appear and that they will be sent out properly.
Step 3: Designing Your Emails
Free Tool: Canva
Your emails should also appear professional, but you aren’t going to need a professional designer or expensive software to achieve this. You get Canva as a free design tool that allows you to pick good-looking email templates to use.
How to Create Eye-Catching Emails for Free
- Register for a new Canva account for free.
- Select an email template that will go with your brand.
- For a full branding Kit, consider adding your logo, colors on the template, and images where necessary.
- Maintain a simple and conversational writing style and continue with a tone that reflects your brand's personality.
- Save your design and paste the link of the design into MailerLite for sending.
Step 4: Tracking Results
Free Tool: HubSpot Free CRM
With HubSpot Free CRM, you can track such valuable data as how many people opened your emails and clicked on the links. This is essential in helping you know when you are making progress or going backward.
How to See if Your Emails Are Working
- Make an account with HubSpot for free.
- Now, you should connect your MailerLite account to track the efficiency of emails.
- Open rates, click through rates, and general subscriber interaction are the kind of things that need to be monitored.
- This information should be utilized to enhance what is effective for subsequent emails.
Types of Email Drip Campaigns
Welcome Drip Campaigns
Welcome campaigns are for new subscribers or customers. It is a series of friendly emails that you forward to a person when he or she subscribes to your email list. These emails often include:
- A message of appreciation for signing up.
- Details about what they should expect from the emails, for example, how frequently they will receive an email from your company.
- A brief company profile of your products or services.
- A safe sign-up bonus or discount should be used to make a point of thanking users for signing up.
Welcome Email Template
Subject: Hello! You are now visiting [Your Company Name] website!
Body: Hi [Subscriber's Name],
Thanks for joining [Your Company Name]. We’re happy to have you. Here’s what you can expect:
Information about [topics you share]
Special offers just for you
Helpful tips and tricks
As a thank-you, here’s a special offer: [Offer Details].
If you have any questions, kindly send a reply!
Best,
[Your Name]
[Your Company Name]
Promotional Drip Campaigns
Promotional campaigns work hard to make sales. They are considered emails that may provide notifications of new services, sales, or special promotions. Key elements often include:
- Promotions that make people believe that they have to correct something immediately.
- Letters that provide information about new products or services available in the market.
- Seasonal sales promotions.
- Notifications about products left in baskets to make the customer complete the purchase.
Promotional Email Template
Subject: Special Offer: Do Not Afford to Miss.
Body: Hi [Subscriber's Name],
That’s not true and we have something very special for you! For a limited time-only offer, you can have [Discount/Offer Details].
Click the link below to take advantage of this offer:
[Link to Offer]
Thanks for visiting our website!
Best,
[Your Name]
[Your Company Name]
Re-engagement Drip Campaigns
Win-back campaigns are simply efforts to re-activate or re-engage subscribers who have not engaged with your emails. These emails usually:
- You should remind the audience why your product is useful.
- Organize special offers in order to make them come again.
- Pop the question to know why they stopped responding if they do not respond again.
- Customize content based on previous favorite content.
Re-engagement Email Template
Subject: We Miss You!
Body: Hi [Subscriber's Name],
Hey there – It has been a while since we heard from you and we are thinking of you. We would like to know how to improve your stay here with us to ensure that it becomes the very best experience you would ever wish to relish.
To thank you for your feedback, here’s a special offer: [Offer Details].
Please fill out our short survey: [Link to Survey].
Hope to hear from you soon!
Best,
[Your Name]
[Your Company Name]
Feedback and Survey Drip Campaigns
These campaigns want to know what your audience has to say. Collecting information from the clients helps you in developing different products and services. You might include:
- Messages that inquired how they found their last buy?
- A few people received a request to fill in a few questions.
- Phone calls and emails to customers after personal communication, for example, after a complaint or request.
Feedback Request Email Template
Subject: We Want Your Opinion!
Body: Hi [Subscriber's Name],
Thank you for choosing our services, and we hope you’re having a good time with us. The valuable feedback from each of our customers is much appreciated.
Could you please also provide your ideas? [Link to Feedback Survey]
In return, you will be given [Incentive Details] for giving your views in the survey.
Thanks for your help!
Best,
[Your Name]
[Your Company Name]
Event Drip Campaigns
An event drip campaign can be useful if you’re conducting an event such as a webinar or a workshop. These emails typically include:
- Day and time of the event as well as its venue.
- During the preparation process, call or talk to the individuals to find out that as many of them can attend the event.
- Post-event emails expressing gratitude to the attendees and sharing other information links or recordings.
Event Invitation Email Template
Subject: Join Us for [Event Name]!
Body: Hi [Subscriber's Name],
You’re invited to [Event Name] on [Date] at [Time]. It will be held [Location/Online Link].
This is a great chance to [Event Purpose/Benefits].
Please sign up here: [Registration Link].
Hope to see you there!
Best,[Your Name][Your Company Name]
Best Tips for a Great Drip Campaign
Write catchy subject lines:
The subject line is the first thing people see, so it should be interesting and make them want to open the email.
Use people’s names:
Personalizing your emails by using the recipient’s name can make them feel more connected to your message.
Send emails at the right time:
Think about when people are most likely to check their email and schedule your messages for those times.
Add a professional email signature:
Your email signature refers to the signature that you attach at the end of your email, just like a business card. It should bear your name, your job title, your organizational affiliation, and your contact details. The output of the generated signature in the design of professional signatures in emails, thus giving a presentable image of the emails, is created using an AI email generator tool called Zoviz.
Conclusion
It is not costly to start your first email drip marketing campaign once you know the best strategies to follow. As we have seen, you can use other free applications, including Google Forms, Mailer Lite, Canva, and Hubspot Free CRM, to design appealing and convincing campaigns to connect with your audience. So, always bear in mind that the essence of dripping is to be constant, creative, and observant of your target audience. Using these steps and tips, you can begin your email drip campaign right now without having to spend any cash. Smooth sailing, and enjoy your email!
