Logo Designing is not easy, and more so when you are trying to come up with the one logo that best fits your brand in the year 2024. If you are unable to explain your brand identity through its logo, you are not alone because such a situation is rather common.
A logo is not just a colorful graphic; it is the face of the brand, your brand story in a snap. It should reach out to your target group and speak the truth about your organization. This guide is here to help!
Let us discover the frequently used logo design trends, use new ideas for inspiration, and investigate recent trends to simplify your design experience. With such knowledge in your hands, you’ll be prepared to create a unique logo that will make your customers identify with your brand.
Table of Contents
- A Look at Common Logo Types
- Logo Trends to Follow in 2024
- Tips for Finding Logo Inspiration
- Bringing Your Logo Ideas Together
- Making Logo Creation Easy with Zoviz
- Conclusion
A Look at Common Logo Types
Knowledge of available logos classifications can assist one in the identification of the best match for their brand. Here are some popular logo styles, each with its unique qualities:
Types of Logos
Wordmark Logos
Examples: Google, Coca-Cola, FedEx
Description: Wordmark logos are based directly on the business name and use the font to distinguish themselves. They are plain but functional, meaning that the brand name dominates the design. This style is good, especially for brands with very peculiar names that need maximum emphasis. As for 2024, wordmarks continue the tradition of simplicity, and with the help of a heavy, clear font, they become even more recognizable.
Considerations for New Businesses: While designing a wordmark logo, make sure that the font that you choose is in harmony with your brand’s character. Underline the necessity of simplicity because, with it, the fonts cannot be too complicated; otherwise, they begin to interfere with the recognition of a brand. Think about the way your name will look in terms of readability, both on the Internet and in other media.
Pictorial Logos
Examples: Apple, Twitter, Target
Description: Pictorial logos use images; these may be icons that stand for the brand and can easily be associated with the brand across the globe without having to name the brand. These logos help develop good associations, which is a great idea for brands that aim for emotional engagement. The new trends in logo designs with pictures are gradient backgrounds and soft shadows for depth effects.
Considerations for New Businesses: Select an image that helps convey the organization’s brand and is loved by the target user group. Make sure the symbol is adaptive for use at different scales and in a range of applications, including, but not limited to, social media and merchandise.
Abstract Logos
Examples: Pepsi, Nike
Description: Abstract logos use non-objective symbols and forms that create symbolic feelings or an expression of abstract meaning. They are also flexible, creative, and modern, which would be perfect for brands that want an artistic look. In many abstract logos or logotypes popular in the modern world, shapes are free, even very close to the forms of living organisms, but they look very stylish and refined.
Considerations for New Businesses: This type of logo needs extra consideration in order for it to deliver a proper message. Consider the feelings you would like to reassure and how the design will reflect your brand’s beliefs.
Mascot Logos
Examples: KFC, Pringles
Description: Mascot logos identify a character or figure to represent the brand, making the brand pleasant and easily identifiable. These logos are very comprehensible and apply a human shoe to the brand, making it easy for a customer to relate to the product. As for the year 2024, choosing the most suitable brand logos, one can focus on such elements as a simple line drawing mascot, as well as cartoonish images.
Considerations for New Businesses: When developing a mascot, ensure it is related to the brand voice you want to portray and one that would be of great attraction to the intended customers. Don’t forget that the mascot can be an effective advertising tool; consider how it might be integrated into different marketing initiatives.
Combination Logos
Examples: Adidas, Burger King
Description: The major benefit of combination logos is that the name of the brand and the image are depicted at once. The fun aspect of this style is that the text and the icon can be combined or displayed individually. The key to the total endeavor is an adequate blending of the two parts in order to create the most appealing design.
Considerations for New Businesses: Ensure that the two components complement each other when one of them overpowers the other. Make sure your logo can be reproduced in small sizes and one or two colors.
Emblem Logos
Examples: Starbucks, Harley-Davidson
Description: Emblem logos are those where the text is enclosed in a symbol or icon that resembles a seal. This style gives the feeling of tradition and quality and is mostly embraced by organizations and institutional entities. These emblems as logos are usually less abstract and can look more serious, providing a concept of historical importance.
Considerations for New Businesses: Emblem logos are usually not as simple as other logos, so these must always be easily readable, irrespective of the size. They fit perfectly for brands that position themselves as leaders in their market and want to convey that sentiment. Think whether it is appropriate to have this style representing what your brand is all about.
Lettermark Logos
Examples: IBM, CNN, HP
Description: Lettermark logos are brand names abbreviated letters or a combination of both. It is quite suited in organizations with long or complex names as it fits on a single line. Letter marks are simple and don’t include graphics, which gives logos a polished look. They frequently employ capitalization and are quite good at setting up a memorable logo association.
Considerations for New Businesses: Choosing the appropriateness of a lettermark should ensure that the letters chosen are easily identifiable and capture the mood of the company. This point is important because the font chosen should reflect the personality of the brand.
Logo Trends to Follow in 2024
Design trends are always changing, but some stand out this year, making logos look fresh and appealing.
Bold Minimalism
Today, it has become common to come across minimalist designs but this is 2024, and minimalism means going even bolder. The abovementioned equals clear, thick lines, specific colors, and simple shapes. It continues the trend of keeping logos simple and memorable while keeping them both easily distinguishable at first glance.
Gradient Colors
Gradients have been in trend for a while now, and they are here to stay for a while longer. Gradually mixing colors enhances the logotype, making simple logos look trendy and lively. Innocuous or brilliant, gradients can and should be used to enhance logos.
Responsive Design
When logos are placed on small social network buttons and large billboards, it is necessary to design responsive logos. These designs can be scaled to any size, and major elements remain easily distinguishable even when the overall view is shrunk.
Nostalgia Meets Modern
There are many fashion trends now, which are older styles that have been refurbished in some way. Businesses are mimicking logos familiar to everyone and incorporating a hint of prestige for enhanced results. This blend makes it a kind of nostalgia without looking like it is old and, therefore fresh and, to some extent, trendy or futuristic.
Animated Logos
Animated logos are emerging as a trend deployable across social media and digital markets. A logo does not necessarily have to be complex; adding an animation as basic as a wave or rotation can become impressive.
Tips for Finding Logo Inspiration
If you’re not sure where to start, here are some ideas to spark inspiration for your logo:
Look at Successful Brands
One way that you can do this is by looking at well-established brands – the logos of these brands are usually good examples. For further strategies, you might watch competitors or top brands in your selected field to analyze what is working and how your logo could be unique. It works, for example, when you want to generate a mood board of logos that you like – it helps you identify similarities and come up with innovative concepts.
Draw Inspiration from Nature
Life has many things up for inspiration: colors from sunsets, shapes of leaves, and waives. Light shades such as sky blue are soothing to the eye, while heavy colors like black, green, and brown are considered to be deeper. Monochrome such as red, yellow, and orange are stimulating and visible. For instance, if your brand deals with environmental concerns or tourism, including natural objects in your logo will give it the feel you need.
Experiment with Typography and Color
Typeface and logo color selection for the business are the two effective strategies for developing the logo. Experiment with typefaces to find one that fits your brand—you can be serious and unyielding in your choice of typeface or creatively curve and flow. Other concepts that really have to be understood include color; for instance, blue is associated with trust, while red is associated with energy.
Explore Art Styles
Here are a few general aspects of art styles that help to make a logo for your business look different and much more interesting: Geometric style looks more contemporary; on the other hand, design based on retro concepts adds a certain kind of warmth. People never understand that incorporating artistic elements into logos can make the designs feel a lot more unique.
Bringing Your Logo Ideas Together
After having compiled a couple of ideas, you can now progress to the final design of the logo. Here are some tips for shaping your ideas into a polished logo:
Keep It Simple
Simplicity is the font’s best friend because it is easier to achieve a professional and memorable appearance. It is better to keep a simple concept, such as concentrating on the type of symbols used.
Check for Scalability
It should be scalable and best suited for a head badge on a business card and a billboard ad. Particularly, make sure that details are defined and a balance of composition is preserved in any scale.
Get Feedback
The best people to seek help are those individuals who will give their true opinions regarding your logo drafts. To be perfectly honest, it is always useful because people who listen can hear things you might not even notice.
Making Logo Creation Easy with Zoviz
When it comes to designing the logo from scratch, it may be very difficult when one has no design background. That’s where Zoviz comes in. In this regard, Zoviz remains the most effective in allowing business owners to design their logos within the shortest time possible. Here’s what Zoviz offers:
- Full Brand Kit: Zoviz has a complete brand kit, which means that they provide all of the materials that you may need for your business. Using this tool, you can generate logos, business cards, letterheads, email signatures, brand guides, websites, and favicons, among other things. This makes your branding appear professional and polished across all platforms.
- AI-Powered Suggestions: Zoviz logo maker allows customers to select logos that reflect their brand’s personality through AI. This means that there is always a design out there that would capture your fancy without having to go through too many designs.
- Customizable Templates: Our design templates are personalized to fit every wish! You can choose different colors, font types, and shape alignments to arrive at the perfect design for your business.
- Different Styles to Explore: If you would like a contemporary feel to your outfit or you would prefer a traditional one, Zoviz will take you through everything. The opportunities are to make something like this look more modern or look like something from the 1950s.
- Quick and Easy Edits: Design your logo with the added convenience of seeing an instant preview of the final product and having fast access to tools that can change the selected settings at the click of a button.
Working with Zoviz simplifies the whole process of getting a professional-looking logo that is also properly sized for your brand.
Conclusion
Logos are, therefore, developed through inspiration and creativity that portray the nature of the brand in its simplest form. When you draw different logo styles, analyze trends, and collect unique ideas, you are halfway to the creation of a non-trivial logo. Zoviz also offers a variety of features that will help you combine all the elements you have chosen into your perfect logo when you are ready; all of them are available with Zoviz.
