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Articles about Branding, Logo Design, and Marketing

The Horrors of Failed Rebranding: The Tropicana Case Study
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The Horrors of Failed Rebranding: The Tropicana Case Study

Tropicana's rebranding failure offers valuable lessons on maintaining customer loyalty. Learn how to avoid a costly brand misstep....

How to Make a Good Logo?
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How to Make a Good Logo?

How do you Come up with a Brand Name?
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How do you Come up with a Brand Name?


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