Post a blurry, cropped image on Facebook and the algorithm quietly buries it before anyone scrolls past. Every placement, feed, Stories, Reels, cover, ad, has its own exact pixel spec, and guessing gets you a stretched thumbnail or a chopped off logo. Here is the full 2026 breakdown: every dimension, safe zone, and file limit you need, plus a fast way to turn one photo shoot into five ready to post formats.
Facebook Sizes at a Glance
For a Facebook feed post, use 1080 x 1350 pixels (4:5 ratio) since it fills more of the screen than a square. Stories and Reels need 1080 x 1920 (9:16). Cover photos display at 820 x 312 on desktop and 640 x 360 on mobile, so keep the important content inside an 820 x 360 safe zone. Profile pictures show at 176 x 176 on desktop. Keep images under 30MB and video under 4GB, saved as MP4 or MOV with H.264.
Want the full specifications? Read the full article.
Facebook Feed Post Size in 2026
A standard feed post now has two safe options. Square (1080 x 1080, 1:1) still displays cleanly, but portrait (1080 x 1350, 4:5) is what Meta actually recommends, since it fills more of the mobile screen before someone has to scroll past. Landscape (1080 x 566, 1.91:1) works too, but it gets cropped the hardest on phones, so save it for cases where the shot genuinely needs the width.
| Format | Dimensions | Ratio | Note |
| Square | 1080 x 1080 px | 1:1 | Safe default, works in every placement |
| Portrait (recommended) | 1080 x 1350 px | 4:5 | Takes up more feed space, best reach |
| Landscape | 1080 x 566 px | 1.91:1 | Use only when width matters more than height |
| Feed video | 1080 x 1920 or 1080 x 1080 px | 9:16 or 1:1 | Vertical outperforms landscape on mobile feeds |
Facebook Stories and Reels Size
Stories and Reels both run at 1080 x 1920 pixels, a 9:16 vertical frame. That is the exact spec Instagram Stories, Instagram Reels and TikTok use too, so one vertical export covers four platforms without a re-export.
Design once in 1080 × 1920, publish everywhere. Just remember the safe zone for text and logos.
Safe zone
keep text and logos inside the center 1080 x 1420 area. The top and bottom strips get covered by profile icons, captions and the reply bar.
Length limits
Reels top out around 90 seconds for a single upload; Stories max out at 60 seconds per segment.
File formats
MP4 or MOV, H.264 encoding, under 4GB.
Facebook Cover Photo, Group Cover and Event Cover Size
Cover photos are the trickiest Facebook size, because desktop and mobile crop them differently. Desktop shows 820 x 312 pixels; mobile shows 640 x 360. Design at 820 x 360 and keep your logo or headline inside the center 560 x 315 pixels so neither crop cuts it off.
| Placement | Recommended size | Safe zone note |
| Personal or Page cover | 820 x 360 px | Keep text inside the center 560 x 315 px |
| Group cover | 1640 x 856 px | Displays the same on desktop and mobile, less cropping risk |
| Event cover | 1920 x 1005 px | Changed from 1920 x 1080 in 2026 to stop mobile cropping |
Sizing rules change fast
Facebook is not the only platform that quietly reshuffled its safe zones this year. YouTube did the same thing to its thumbnail specs, and the fix is just as simple once you know the numbers.
15 YouTube Thumbnail Size and Design Cheat Sheet for 2026
Facebook Profile Picture Size
Profile pictures display small, 176 x 176 pixels on desktop and 196 x 196 on the mobile app, but Facebook still compresses whatever you upload. Upload at least 320 x 320 pixels so the crop and compression do not leave it soft or pixelated.
A clean, simple mark holds up better at this size than a busy logo full of fine detail. Build one with an AI Logo Generator if your current logo has too much going on for a 176px circle.
Facebook Ad Image and Video Sizes
Ad specs follow the organic sizes closely, with one exception: carousels. Build every carousel card at 1080 x 1080, a perfect square. Facebook automatically crops 4:5 cards down to square, which chops off the top and bottom of whatever was originally there.
| Placement | Dimensions | Ratio |
| Feed ad | 1080 x 1350 px | 4:5 |
| Stories or Reels ad | 1080 x 1920 px | 9:16 |
| Carousel or Marketplace | 1080 x 1080 px | 1:1 |
| In-stream ad | 1920 x 1080 px | 16:9 |
Prefer a ready-made layout over building each size from a blank canvas? Start from an Ad Templates set instead.
Facebook Link Preview (Open Graph) Image Size
When someone pastes your link into a Facebook post, Facebook pulls the og:image tag from your page and displays it at 1200 x 630 pixels, a 1.91:1 ratio. Anything under 600 x 315 gets rejected outright. The same 1200 x 630 image also works for X, LinkedIn, Slack and WhatsApp previews, so build it once and reuse it everywhere.
Keep that preview image on-brand with the same palette as the rest of your Brand Kit, so a shared link still reads as your business at a glance
File Size, Format and Length Limits
Getting the pixels right does not help if the file itself gets rejected at upload. Here is what Facebook actually enforces in 2026.
| Media | Format | Max file size | Other limits |
| Images (feed, cover, ads) | JPG or PNG | 30MB | sRGB color, under 100KB loads fastest |
| Feed video | MP4 or MOV, H.264 | 4GB | Up to 240 minutes, under a minute performs best |
| Stories or Reels video | MP4 or MOV, H.264 | 4GB | 60 sec (Stories), 90 sec (Reels) |
| Link preview image | JPG or PNG | 8MB | Under 1MB loads faster in the feed |
One Photo Shoot, Five Formats
You do not need five separate photo shoots to cover every Facebook placement. Shoot one clean product or portrait photo at high resolution, then adapt it.
- Strip the background so the subject sits on a flat color, ready to recompose into a square, portrait or vertical crop without losing the subject.
- Upscale first if the original photo is under 1080px wide. Stretching a small file blurs badly once it hits cover-photo size.
- Export the same subject at 1080 x 1080, 1080 x 1350 and 1080 x 1920, keeping it centered so no crop clips it.
- Save the 1080 x 1350 export as your default. It is the one size that reads well in the most placements without a second edit.
Start with a Background Remover so the same subject drops cleanly into any of these crops without a messy edge.
Repurposing pays off
Every format built for Facebook doubles as Instagram content, since Stories, Reels and even the 4:5 feed ratio are now shared specs across both apps.
How to Use Instagram for Business: A Complete Guide
Get Every Size Right the First Time
Facebook still runs six different image specs depending on where a post lands, and getting even one wrong means a cropped logo or a stretched face. Save this cheat sheet, or better, build straight into the correct canvas size instead of guessing and resizing later.
One clean source photo, sized right for feed, Stories and cover, covers most of what a small business ever needs to post.
FAQ
What is the best Facebook post size in 2026?
1080 x 1350 pixels (4:5 portrait) works best for a single feed image or video, since it fills more of the mobile screen than a square post. Square (1080 x 1080) is still safe if you are reusing the same image somewhere else.
What size should a Facebook cover photo be?
Design at 820 x 360 pixels and keep your logo or headline inside the center 560 x 315 pixels. Facebook displays 820 x 312 on desktop and 640 x 360 on mobile, so anything outside that safe zone risks getting cropped on one device or the other.
What is the Facebook Reels and Stories size?
Both use 1080 x 1920 pixels, a 9:16 vertical frame. It is the same spec as Instagram Stories, Instagram Reels and TikTok, so one export covers all four.
How big can a Facebook video file be?
Up to 4GB, encoded as MP4 or MOV with H.264. Feed videos can technically run up to 240 minutes, but anything under a minute performs best in the feed.
What size should a Facebook ad carousel be?
Build every card at 1080 x 1080 pixels, a perfect square. Facebook automatically crops 4:5 carousel cards down to square, cutting off the top and bottom of whatever was originally there.
What image size does Facebook use for shared links?
1200 x 630 pixels, pulled from your page's og:image tag. It is the same size used by X, LinkedIn and most chat apps, so one image covers every link preview.
