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How To Download Your Logo

Quickly find, customize, and download the perfect version of your logo for any platform or purpose.

Content Overview

Downloading your logo is simple. Below, we explain the different layouts, color variations, customization options, and formats available, so you can find and download the perfect version for any use.

01

What is a layout?

A layout is the way your logo’s elements are arranged, like the icon, text, and tagline. Different layouts help your logo fit various spaces and look its best, whether on a website, a poster, or a business card. Using the right layout ensures your brand stays clear, professional, and impactful everywhere it appears.

Why do you need different logo layouts?

Different layouts ensure your logo looks perfect, no matter where it’s used. A horizontal logo might work well for a website header, but a compact symbol is better for profile pictures or app icons. Having various layouts allows you to adapt your logo for websites, social media, print, merchandise, and more, ensuring your brand always looks professional.

Learn more about how to download brand assets
1.1

Accessing your logo layouts

Access and manage your logo layouts easily through your dashboard. Follow these steps to find the right layout for your branding needs.

To explore and download your logo layouts, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files" to view all available layouts.
To explore and download your logo layouts, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files" to view all available layouts.
1.2

Available logo layouts

Explore the various logo layouts available to suit different platforms and design needs. Each layout ensures your logo looks its best, whether for digital use, print, or branding materials.

Sign

A compact symbol or icon, ideal for profile pictures, app icons, or social media.

Vertical

Stacked design, great for posters, packaging, or narrow spaces.

Horizontal

A wide layout, perfect for websites, email headers, or documents.

Wordmark

Just the brand name, clean and simple—great for email signatures or minimal branding.

Vertical with Tagline

Includes a tagline under the logo, ideal for brochures or formal documents.

Horizontal with Tagline

A stretched version with a tagline, great for banners and presentations.

Wordmark with Tagline

Brand name and tagline together—perfect for business cards or smaller items.

How to choose the right layout

Offer tips to help users decide which layout works best for different use cases.

  • For Digital Use: Horizontal layouts fit websites and banners better.
  • For Print Use: Vertical or tagline layouts look great on brochures and posters.
  • For Small Spaces: Use the icon-only or wordmark versions for social media or app icons.
1.3

Common Mistakes to Avoid with Layouts

Here are a few common pitfalls to watch out for when using different logo layouts, along with tips to help your brand shine:

  • Forcing a horizontal layout into narrow spaces – This makes the logo look squished and unprofessional. Use a vertical or compact layout instead.
  • Using a detailed logo in very small sizes – Complex elements or taglines become unreadable in tiny spaces. Opt for a simple icon or sign-only version for social media profiles or app icons.
  • Inconsistent use of layouts across platforms – Switching layouts too frequently or without purpose can confuse your audience. Aim for consistency, using similar layouts for related materials (e.g., horizontal for websites, vertical for print).
  • Ignoring padding and spacing – A logo that’s too close to other elements can look cluttered. Ensure there’s enough space around your logo to keep it visually clear and easy to read.

Maintain consistent branding across layouts

Using different layouts helps your brand fit various platforms, but be careful—inconsistent use can confuse your audience. Even with layout changes, like horizontal on websites and vertical in print, your brand identity must stay intact. Choose the right layout to avoid awkward cropping and ensure a polished, recognizable look everywhere.

Learn more about how to maintain consistency
02

What are color variations?

Color variations refer to different versions of your logo in various color schemes, ensuring your logo looks sharp and professional on any background—whether light, dark, or colorful.

2.1

Accessing your color variations

Quickly access various color variations of your logo to ensure it looks perfect on any background or platform.

To access your color variations, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files" to view all available layouts.
To explore and download your logo layouts, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files" to view all available layouts.

Why are different color variations important?

Having multiple color variations ensures your brand remains clear and recognizable no matter where it’s used. A colorful logo might look great on white paper but could disappear on a dark background. Using the right color variation maintains consistency and ensures your logo is always visible and impactful across websites, presentations, or promotional materials.

Learn more about how to download brand assets
2.2

Color variation options

  • Main color: Your primary brand colors—perfect for everyday use on light backgrounds and promotional materials.
  • Corporate color: A more formal version—great for documents, reports, and presentations.
  • Black on white: Clean and sharp, ideal for print materials, invoices, or minimal branding.
  • White on black: Bold and elegant, perfect for use on dark backgrounds, websites, or product packaging.
  • Transparent: Allows your logo to blend seamlessly with any background, making it highly versatile for digital and print use.

How to Choose the Right Color Variation

These color variations give your logo the flexibility to fit any situation, keeping your brand consistent and recognizable everywhere it appears.

  • For Light Backgrounds: Use the main or corporate color versions to make your logo pop.
  • For Dark Backgrounds: Go with the white version to ensure visibility.
  • For Professional Materials: Stick to corporate colors or black-on-white for a sleek, formal look.
  • Preview First: Always preview how the logo looks in different settings to ensure the colors align with your branding and remain clear in every use case.
2.3

Logo color

Before downloading your logo, you can easily switch between color variants on the final screen to ensure it fits perfectly with your background or platform. This allows you to preview and select the ideal color option before saving your file.

2.4

Background color

The background color plays a crucial role in ensuring your logo is clear, professional, and adaptable to different platforms. Whether you’re designing for digital or print, the right background can make your logo stand out or blend seamlessly into its environment.

Why is background color important?

  • Visibility and Contrast: Ensures your logo is clearly visible, no matter the background color. A well-chosen background enhances the design without overpowering it.
  • Brand Consistency: The background color should complement your logo’s brand palette to maintain a cohesive identity.
  • Adaptability: Different platforms or materials might require adjustments to your background for a polished look.
03

What is safe area?

The safe area is the space around your logo that ensures it remains clear, readable, and visually balanced. By adding padding around your logo, it prevents the design from being cut off or crowded by other elements, making it look professional in any setting.

Why do you need a safe area?

A safe area ensures your logo always looks polished and uncluttered, no matter where it’s used. Whether on a website, business card, or social media, the safe area keeps your logo visually distinct and avoids overlap with other elements.

04

What are the download formats?

Your logo can be downloaded in several formats, each designed for different purposes. Choosing the right format ensures your logo looks perfect, whether it’s used digitally or in print.

Why Are Download Formats Important?

Using the correct format is crucial to ensure your logo maintains high quality across different platforms and applications. For example, a JPG works well for websites where transparency isn’t needed, but a PNG is better for social media posts with a transparent background. Different formats allow you to adapt your logo seamlessly for digital use, printing, or scalable projects.

4.1

Accessing your logo formats

Easily access and download your logo in different file formats to suit your needs. Whether for web, print, or scalable designs, choose the format that works best for your project directly from your dashboard.

To access your color variations, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files".
  4. Choose from the available formats.
To access your color variations, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files".
  4. Choose from the available formats.
4.2

Available download formats

  • JPG: Best for online use, lightweight with no transparency—perfect for websites and emails.
  • PNG: Great for digital use with transparent backgrounds—ideal for social media or presentations.
  • SVG: Scalable format that maintains quality at any size—perfect for websites, apps, and large displays.
  • PDF: High-quality format for professional printing—great for brochures, posters, and other printed materials.

How to Choose the Right Format

Offer tips to help users select the correct format for different needs:

  • For Web Use: Use JPG or PNG for websites and online platforms.
  • For Transparent Needs: Use PNG to ensure no background appears behind the logo.
  • For Print: Use PDF to retain high quality on printed materials like brochures.
  • For Large or Scalable Needs: Use SVG to maintain sharpness at any size.
4.3

Common mistakes to avoid with formats

Here are a few common mistakes to watch out for when using different download formats:

  • Using JPG for transparent backgrounds – JPG doesn't support transparency, so use PNG instead.
  • Using Low-Resolution Logos for Printing – Make sure you’re using high-quality PNG or PDF files for sharp prints.
  • Skipping SVG for scalable needs – For large displays or vector-based platforms, SVG ensures quality without pixelation.
  • Ignoring the right format for printing – PDFs are optimized for print; other formats may reduce quality in print materials.

Maintain quality across formats

Using the right format ensures your logo always looks professional, whether online or in print. Consistency is key to building trust and brand recognition, so choose formats that fit each specific use case. High-quality logos in the correct format keep your brand looking sharp everywhere it appears.

05

What are the download sizes?

Choosing the right size for your logo ensures it looks perfect in every context. Whether it’s a social media profile or a large banner, having the right size keeps your brand sharp and professional across all platforms.

Why Do You Need Different Size Options?

Using the correct size helps your logo fit seamlessly into various applications without compromising its clarity. A small size is perfect for compact spaces like profile pictures, while a large size ensures sharpness and readability for print or banners. Choosing the right size makes your logo look polished everywhere it appears.

5.1

Accessing download size

Choose the perfect size for your logo by selecting from small, medium, or large options, or customize the dimensions to fit your needs.

To explore and download your logo in different sizes, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files".
  4. Choose the size option (small, medium, or large) that fits your need before downloading.
To explore and download your logo in different sizes, follow these steps:
  1. Login into your account and go to My brands. Go to my brands
  2. Select your intended Brand.
  3. Click on "Logo files".
  4. Choose the size option (small, medium, or large) that fits your need before downloading.
5.2

Available size options

  • Small: Ideal for profile pictures, app icons, or social media—fits compact spaces perfectly.
  • Medium: Works well for presentations, social media posts, and web use—provides balance.
  • Large: Perfect for high-resolution needs like print, banners, and merchandise—ensures crisp details.
5.3

Customizing logo dimensions for export

Manually Adjust the Size:

  • You can manually change the dimensions of your logo by entering custom width and height values.
  • This is useful when you need a specific size for unique applications like website headers or print materials.

Lock Proportions:

  • Use the "Lock Proportions" toggle to maintain the aspect ratio of your logo.
  • When enabled, changing the width will automatically adjust the height (and vice versa), ensuring your logo does not look stretched or squished.

Square Canvas Option:

  • Select the Square Canvas option to fit your logo into a perfect square dimension.
  • This is ideal for platforms like social media or profile images where square layouts are commonly used.

How to choose the right size option

Here are a few tips to help you select the best size for different needs:

  • For Digital Use: Small or medium sizes are perfect for websites and social media posts.
  • For Print Use: Use large sizes for high-quality printing on posters, brochures, or merchandise.
  • For Flexible Needs: Download all three sizes to have the right version for any platform or material.
5.4

Common mistakes to avoid with size options

Avoid these common mistakes to ensure your logo always looks sharp and professional:

  • Using small logos for large prints – This can make your logo appear pixelated or blurry.
  • Forgetting to adjust layouts for small sizes – Detailed elements may become unreadable when scaled down.
  • Not testing the size on the platform – Always preview the logo to see how it looks in its final context.
  • Ignoring proportional scaling – Ensure your logo’s proportions stay consistent when resizing.