People don’t remember logos. They remember characters.
That is the reason why mascots are part of the most popular brands worldwide. Consider the Michelin Man, the KFC Colonel or the Pringles guy. It is not mere drawings. They represent personality, emotion, and act as trustworthy brand ambassadors.
Mascot logo design is one of the best steps you can ever take in establishing greater brand awareness. This guide will teach you what a mascot logo is, why it is such an effective tool, how you can create one to draw attention, and how to interact with it.
Table of Contents
- What Is a Mascot Logo?
- Why Big Brands Still Use Mascot Logos
- What Makes a Mascot Logo Work
- Best Colors and Styles for Mascot Logos
- How to Design a Mascot Logo Step-by-Step
- Top Tools to Create a Mascot Logo
- Famous Mascot Logos That Built Trust
What Is a Mascot Logo?
A mascot logo is a type of logo which includes a character. This may be an individual, animal or cartoon type of character. The character enters your brand as its face. It gives your business a friendly image and enables people to relate to you.
These logos are most excellent amongst brands which desire to be fun, credible, or easy to remember. The creation of emotion is provided by character. It makes your brand human. Faces are easier to remember than words, and thus, a mascot makes your business memorable.
Mascot logo design will make your brand visible. It can be remarkably helpful to sports teams, food companies, tech startups, and family-friendly companies. A mascot is one of the best ways to make a customer smile or feel safe after seeing your logo.
A good mascot logo design is capable of making a mere brand a memory.
Why Big Brands Still Use Mascot Logos (With Real Examples)
Thinking about using a mascot for your brand? Just look at how the biggest companies are doing it and winning because of it.
Logo design provides a face to your brand, which people can associate with through mascot logo design. It incorporates warmth, character and credibility. When you intend to generate a mascot logo, you can take some lessons from such popular examples:
KFC’s Colonel Sanders
He is more than a photo in the bucket. The Colonel helps the brand feel like home. Human beings have faith in him. That trust brings customers back again and again.
Pillsbury Doughboy
Years have seen this smiling doughboy. People smile when he laughs. The brand is friendly because of its soft personality. It is a wonderful idea to create a mascot logo which people keep in mind.
Duracell Bunny
The pink bunny is fast and energetic, demonstrating the battery's capability. It is beyond a mascot. It portrays the power and durability of the product.
Mailchimp’s Freddie
The presence of Freddie the chimp makes a tech brand fun and humanised. He puts fun into a serious business. This eases the users and makes them feel loyal.
Such mascot logos are effective since they make your brand physical. People forget simple designs. They recall faces, personalities and stories.
Wondering about having a mascot in your brand? See how the largest companies do it and reap big due to this.
Best Colors and Styles for Mascot Logos
Selecting the right colour and styles is as critical as selecting the right character. Why? Your mascot must be unique and consistent, convey the proper message, and look like it belongs to your brand.
An effective mascot logo design incorporates fun, perspective, and emotion in a remarkable way. It must be sociability to relate with others, but firm to be meaningful. The design style and colours cause your mascot to speak even before it walks or smiles.
Use Colors That Show Emotion
The colour is not a mere decoration. It dictates the way people should feel.
Red: symbolises high energy, passion and an aggressive manner of style. It is suitable for food or sports brands.
Blue: brings a cool and reliable effect. It is a suitable colour for a technology or a service company.
Yellow: light-hearted and joyous. It is amazing to see brands created for children or entertaining products.
Green: it recalls people of nature, health, and freshness. Apply it when your brand is environmentally friendly or related to well-being.
When you make a mascot logo, select 1-2 bold colours and be sparing of the number of shades. This helps the logo be clean on all screens and prints.
Choose a Style That Fits Your Brand Personality
Mascot logos can be various, cartoonish, modern, flat, or detailed. The only thing that matters is to match your brand voice.
- A simple cartoon mascot works for friendly, playful brands
- A bold illustrated mascot fits fast food, sports, or action brands
- A minimal, modern mascot fits tech and startup companies
The mascot needs to portray the tone of your product. Consider how Freddie the chimp (Mailchimp) is modern and light-hearted, whereas the Duracell Bunny appears quick and energetic.
At the time when you are uncertain of what to do, experiment a bit and see how people react to it. That is the way you are on the right track.
How to Design a Mascot Logo Step-by-Step
You, therefore, have decided to have a mascot for your brand. Great choice. So, how do you design a mascot logo that people can not forget?
Let us discuss them in straightforward, simple steps.
First, Understand What Your Brand Stands For
Is your brand light-hearted or serious? Young or trustworthy by families? That should be reflected through your mascot. Clarify your brand voice before you pick up the pencil. This will assist you in creating the personality and design of your mascot.
Pick a Character That Fits
Here you will select your hero. It may be an animal, or a person, a creature, or even a fictional character. Simply ensure that it relates to your brand message. A strong character makes it easier to create a mascot logo people instantly recognize.
Start Sketching
Take a pencil in your hand or open a design tool and begin. Experiment with shapes, features, and styles. You are not aiming at perfection. You’re looking for clues that lead you to the right visual direction. The objective is to discover and have a feel for what your mascot may be.
Add Details That Make It Feel Alive
When you have the rough idea, then you fill it out. Small things that provide personality: A big smile, a funny hat, curious eyes. That is what makes people fall in love with your mascot.
Make Sure It Works Everywhere
When your mascot logo reproduces on a screen or a T-shirt, it must be clean and clear. Be simple, balanced, and scalable. Do not clutter the design with numerous shapes or colors.
Ask for Feedback Before You Launch
This is a gold step. Get some of the people to look at your design. Ask them how the mascot makes them feel when they see it. When your mascot causes them to smile or be curious, then you are doing it right. Otherwise, mess with it.
It is not enough to have a mascot logo design; it should work. Do all these and you will have a character that does not only look good, but people will remember the story your brand is creating..
Top Tools to Create a Mascot Logo (Even Without Design Skills)
You do not require a professional designer to get an outstanding mascot. You should be able to make a mascot logo, which is clean and authentic, with the appropriate tools.
The top websites to generate mascot logos easily are:
Zoviz
Zoviz is among the best, super-fast, creative, and professional tools that claim to help youcreate Mascot logo designs. You simply enter your brand name, select the kind of mascot that you would like, and Zoviz creates ideas on the logo that you can edit. You also get full branding kits including logo files, social media designs, business cards, and email signatures.
Canva
Canva is awesome for anyone who would prefer to make his /her own designs. It proposes a drag-and-drop editor of hundreds of mascot logo templates. You are free to alter the color, the shape, and the fonts until it seems comfortable to your brand.
Looka
Looka assists you in creating a logo in your style and preferences. Then it turns over mascot logo concepts that you can customize. After that, it provides you with the entire brand kit, with business cards and social banners.
Placeit
Placeit offers you ready-to-use templates of mascots that are simple to edit. It also enables you to preview what your mascot would look like on the shirts, mugs, and other items. It is useful to businesses that desire fast previews.
Famous Mascot Logos That Built Trust
Mascot logos are more than cute. They remain in our minds, creating trust. They can help brands to form emotional ties with customers and always stay memorable even years later. How about taking a peek at some of the icons that can vouch for the strength of mascot logo design?
Michelin Man – Safety with a Smile
The Michelin Man or Bibendum has been the symbol of trust and reliability in the tire industry for longer than 100 years. He is smiling, which causes drivers to feel secure. The above is a great case example on how to make a mascot logo that acts as a talking logo that favors your values.
Tony the Tiger – Energy and Strength
Tony has been yelling since the 1950s, ‘They are Grrreat!’. He has provided Kellogg Frosted Flakes with a punchy personality that children and adults do not forget. He is not only fun. He provides enthusiasm to the brand's message.
Mr. Peanut – Class and Tradition
Mr. Peanut, the mascot for Planters, is known for his monocle and top hat—symbols of class and tradition. Brand heritage is very evident in its classy style. It is an intelligent method to generate a mascot logo that looks historical and refined.
These are not mascots by hit and miss. They are effective brand instruments. Need your business to be identifiable and reach people in no time? Consider the emotional message your mascot can convey.
Conclusion:
Mascot logo design is more than a drawing. It makes your brand have its own character that can be remembered by people. It could be a happy face, a lovable character, or a powerful icon that displays what your company is about.
When you wish to make others concerned with your brand and realize their connection with it, create a mascot logo that spreads your story. Make it direct, unambiguous, and identifiable. There is no abstraction: when a person looks at your mascot, they have to get something tangible: trust, fun, or energy.
Know where to start and improve it depending on feedback, and have a mascot evolve with your brand. That single picture might turn out to be the factor that people associate and have faith in your brand.
