User experience is the key element for business success and work life. That significant aspect is rooted in the fact that design elements, from imagery to advertisements, are tailored to align with the preferences of the target audience. Therefore, it becomes a goal rather than just a tool during the design process. Logo design and compatible content are vital to showcasing a brand’s values.
The following article delves into the newest digital techniques in graphic logo design and digital presence, which can help shape your business identity. But first, let’s understand what logo design truly means.
What is Logo Design?
A logo is not just a combination of geometric shapes arranged in a specific way. It is more like a persona that reflects a brand’s values. To comprehend logo design, we must delve deeper into the details of brand identity. The essentials of brand identity include:
- The story of the brand
- The brand’s values as a promise to its customers
- Assurance of collaboration
Effective branding, which encompasses marketing and design, makes a corporation more memorable and trustworthy. Even the quality of the shared content plays a crucial role in brand identity. So, the logo design has a significant impact on brand identity as it serves as the primary representation of a brand. A well-designed logo can enhance a corporation’s popularity.
How Should the Logo and Corporate Visual Design Be?
Even though the design concepts can vary, certain principles should remain consistent. Because a logo design process should align with institutional values and accurately reflect the brand image. Also, color choice, geometric patterns, using negative space wisely if necessary, and fonts are the factors that play a crucial role during this journey.
A logo should be designed in a way that is compatible and intelligible. It serves as a tool for conveying a message about a brand’s authenticity. Additionally, the tagline or slogan within the logo should prompt action. Consider the following factors during the design process:
Color
Color preferences hold a vital position in the creation of a logo design technique. While doing that, the main goal in corporate design should be the customer experience. Therefore, when deciding on the color of your logo, it is essential to consider that colors have real effects on customers.
While aiming your target audience with their psychological aspects, you can benefit from color theory in determining the colors you can choose. Let us examine the theory in question under three main headings:
- Analogous
- Triadic
- Complementary
Color theory is based on the relationship between the colors in the color circle. The colors that face each other in the color wheel constitute the analogous color combination, while the three colors that are located side by side form the complementary color theory. For dynamic toning, the preference for colors positioned on the wheel in such a way as to form a triangle is called a triangle color combination.
Triangles allow you to take on a more presentable and simple image, which makes it possible for you to take on a more modest or demure attitude. On the contrary, complementary colors are preferable for a clear and wise image.
To observe the effects of color preferences on your customers, we have interpreted the meaning of five colors and the combinations of them for you:
Black-Red
Although red is a color that can give many different messages depending on its tone, it is possible to say that it creates an exciting effect on users in general. Red increases the demand for the brand, for real! The reason for this is that the red color creates excitement. It triggers an unconscious stimulus for the concept of danger, while the noble and confident state of black also instills confidence. That is why we find a black and red duo beautiful every time we see each other.
Blue-Green
When blue and green are used together, it allows you to get a cool and wise image simultaneously. The basis of this situation lies in the fact that the blue color allows you to take an attitude that instills calm and confidence, and the green color makes it possible for you to present an energetic and mind-opening image. When talking about the combination of blue and green colors for the logo, it is possible to say that it is an ideal combination for technology-based companies.
Orange-Purple
Orange and purple colors are risky to take together, but they are two colors that allow you to stand out when compiled. Purple inculcates situations such as wisdom, assertiveness, and courage, while orange is a color that represents trust and simplicity and provides the reinforcement of background emotions such as calmness, compatibility, and compassion in the psyche of users.
Lilac Purple-White as a brand example
Lilac purple, which Milka has been choosing for years, has managed to create a purple cow perception that is delusional but can be concretely revived in the mind. It is possible to say that the brand, which usually includes dark lavender or lilac purple colors as the font color in the packaging, has not been surprised by the purple color palette since its establishment. This preferred color has been blended with gold, yellow, or white colors in its current state for more than 100 years. The fact that the purple color creates a distinctive representation of other brands in the sector in this design and creates a perception that can be called appropriate or healthy for consumption has ensured the sustainability of the Milka brand. The white color is preferred because it represents milk, and even the letter “i” in the font appears as a milk splash.
White-Golden
The white color facing beige and the golden color palette constantly represent the themes of “exclusive” and “elegant”. As can be expected, the gold color represents gold, which is a valuable element, while creating the perception that users will have a privilege if they prefer the brand on it. White is a familiar color, especially in business card designs, and makes it possible to capture a simple but presentable image. You can take a look at the Oscar Academy logo as an example.
Bonus: Psychedelic Colors
When electric colors such as lime green or basic neon colors are used together, they offer users an experience that directly creates an energetic ambiance. For this reason, the tendency to use psychedelic colors as quick, out-of-routine, and activating elements can be realized.
Placement
When talking about color preferences in designs, it is also necessary to include white in this category and to touch on the concept of negative space. When preparing a logo for the user's experience, it is just as important to create empty spaces as it is to create a full image from patterns or colors.
Negative spaces can be characterized as spaces located inside or around the logo design. Designers can use negative space to provide a simpler logo design experience for users or to make additions to the logo that can be considered “clever”.
The arrow sign, which represents transactions in the FedEx logo, can be given as an example of using a negative space:
Visual Preference
Visual preference is important because it directly represents the brand in terms of design and logo design. Some of the sample ideas from which you can be inspired are as follows:
- Symbols related to the institution you represent
- The product you sell
- The service you offer
- Brand name
- The market where your brand belongs
By combining the right color and placement, you can perfectly maintain the logo design process. In this regard, Zoviz.com is the perfect choice as a logo design maker to eliminate your design process needs by generating logos and brand kits in a short time.
Final Notes on Content Design
Responsive site design is at the heart of digital marketing because it increases the customer experience. So, certain principles should be taken into consideration by both graphic designers and content producers:
- Produce texts with high readability.
- Condense qualified content for brevity.
- Use relevant keywords.
- Prioritize user experience over web traffic.
To manage and direct your content design processes correctly, you can browse other blog posts on our site and level your branding process up to a professional level.
