Have you ever considered whether the Color of a logo has more potential to contribute to the sale or its failure? Well, science says it can. Colors are really important for people to feel something about the brand—they are the story at the moment. Think about it: red can be associated with danger, blue makes you calm, and blue makes you happy and warm. These emotional links make colors not only recallable but also fundamental in creating brand name memory.
This is where color psychology comes in. It makes it possible for brands to access such feelings for more improved patronage relationships with their readers. For instance, first color impressions contributed by up to 90% and product color choices by 85%. That’s why it is worth explaining people’s reactions to color: for new brands, this is important to know.
Table of Contents
- How Colors Shape Brand Images
- Colors Used by Luxury Brands
- How to Pick Colors for Your Business
- Using Your Colors in Zoviz
- Conclusion
How Colors Shape Brand Images
Contrasts are very significant in business branding since they engage feelings towards a brand. The correct colors create positive emotions, attract attention, and, therefore, can help people remember a brand. Let’s look at how colors shape brand images:
What Colors Mean for a Brand
Each color has its own message and can provide information about a brand. Here are some common colors and what they usually represent:
Red
Red means energy, exiting, and passion. It stated that the colour red is used to attract people’s attention and indicate that a product or service is important. For example, McDonalds, use red in order to make people feel hungry, to make them more excited.
Blue
Blue is calm and trustworthy. It generally represents stability. Different business fields, including banking and technology companies such as Facebook and Twitter, among others, apply blue in order to increase people’s feeling of security and confidence in their services.
Green
Green symbolizes nature, health, and newness. Companies have awarded green as a color that symbolizes that the particular company cares about the environment or represents a healthy lifestyle. For example, Whole Foods and Starbucks' chain of outlets use green to represent the values of health in addition to sustainability.
Yellow
Yellow looks perfect next to its opposite color, black. It can make people feel happy and optimistic. Yellow is used by brands that wish to be recognized as friendly. For example, Cheerios employs the color yellow to remind consumers of happiness.
Black
Black is classy and strong. It may have a positive impression, such as it could suggest wealth, sophistication, and high status. Burberry and Prada also use black as a color to create a standard and elegant view of their label within the market.
Colors Used by Luxury Brands
A luxury brand is a special type of companies that provide consumers with purchasing qualitative, and costly goods. Such brands are very selective with their colours because colours have an effect on people’s attitudes towards the brands. Now, let us consider certain luxury brands and the colors included into their image.
Rolex
Colors Used: Green and Gold
What They Mean
The famous watch brand Rolex also arranged green to represent luxury and wealth and gold to represent elegance and success. These colors mean that Rolex wristwatches are signs of achievement and status.
Chanel
Colors Used: Black and White
What They Mean
Chanel is famous for providing clothes and accessories in the latest fashion and trends. The brand uses black and white. Black looks elegant and sophisticated and will always remain on trend, while white symbolizes purity and newness.
Gucci
Colors Used: Green, Red, and Gold
What They Mean:
Gucci has good and fashionable products, employing a combination of green and red. As for green it is associated with growth and fresh, and in its turn red reflects passion and excitement. Gold gives that feel of the luxurious. Such colors make Gucci look modern and up-to-date.
Louis Vuitton
Colors Used: Brown and Gold
What They Mean:
The branded products of the Louis Vuitton company are bags and luggage. The brand colors are brown and gold. Brown signifies classic and conservative, whereas Gold represents richness. Both numbers combined provide LV with a timeless and luxury appearance, which contributes to having the company products seem very exclusive.
How to Find the Right Color Palette for Your Business
Define Your Brand
Let us begin with what your brand represents. Ask yourself: What do I sell? What makes my brand special? List a few objectives that define your brand: fun, honest, fancy, etc. This will help you discover the emotion that you want the brand to create in people.
Know Your Audience
Take note of your customers. What do they like? What colors appeal to them? For example, young people might be attracted By bright and vivid colors, whereas older clients might prefer softer and classic like colors. One of the key parts of understanding your audience is determining which color is going to suit them best.
Choose a Mood
Identify which emotions you are willing to create from your customers whenever they lay their eyes on your brands. You must know what kind of emotions you want your visitors to experience, whether happy, calm, exited or inspired? Such a mood will help you to choose colors that do not conflict with the message of your brand.
Tools to Build Your Color Palette
Color Hunt
Color Hunt provides insight into a number of stunning color combinations that other people have designed.
How to Use It:
Go to the site and explore the various palettes available. When you find one you like, double-click on it so that you view the color and its respect code. This is why you find it very easy to apply them in your designs or projects.
Adobe Color
Adobe Color is a great tool for finding and designing different color schemes.
How to Use It:
Start by choosing a color. You can then see various color schemes, including complementary (the exact opposite of each other), monochromatic (any shade of that color), and analogous (close to each other on the color wheel). Note that you can always save your favorite color schemes for future coloring page designs.
Paletton
Paletton is especially useful if you have the main color and would like the program to suggest the appropriate colors.
How to Use It:
Using Paletton, start with one primary color, and the system will recommend other related colors. You can also switch between the shades and the brightness to evaluate how they mix in the various designs.
Using Your Colors in Zoviz
Design Your Logo
Your logo is usually the first thing the audience sees. Include most of your brand's main colors in your logo. This is useful so that people can easily associate with your brand every time they see it.
How to use Zoviz to apply your brand colors correctly
Logo Files:
You can use more than 30 high-quality logo files for your logo in SVG, PNG, EPS, or PDF format, which come in all variations of your business colors for both online and offline use. Therefore, when you decide on a color appropriate at the initial level of branding, it becomes the standard color to be used on all elements within a brand book.
Social Media Profiles & Covers:
It is easy to change the color pattern of your brand for your profile and the cover pictures on Social Media profile networks like Facebook, Twitter, and YouTube. Your color choices also stay consistent across all your accounts to make your best business logo color consistent online.
Letterhead:
Most professional letterheads are formulated in words to save time, and using brand colors makes it easy to imply a common pattern throughout the business document.
Email Signatures:
Bring your brand colors into the email signatures to get a consistent, sleek-looking generalized email within platforms such as Gmail and Outlook.
Business Cards:
Business cards must bear your brand colors in full. The designs ready to print have an appeal, and the color stays put.
Brand Book:
Zoviz gives you a brand book with recommendations on how to use the proper brand colors for color unity in all your branding items. This must ensure that all the elements you are developing have all the necessary shades matching your initial choices. When you change your logo color, all the other branding items will be updated from the main brand color setting to match the new color.
Conclusion
Color belongs to the same category, which helps in creating the overall view of the brand. They create feelings, grab attention, and enable people to recall a brand. If you invest time and effort in choosing the appropriate color scheme for your brand, then you will have a good brand image established. Repeated use of colors in all areas, ranging from logos to marketing works, is also important since it creates brand visibility and customer confidence. Thus, knowledge of the effects of color on brand or marketing strategies is difficult in today’s world.
